28 May 2009

The Global Talent Crunch: Why Employer Branding Matters Now is a report published by Manpower which discusses the results of the 2009 Talent Shortage Survey and the need for organizations to build their employer brand in order to attract and retain the talent they need.

Companies must look beyond this recession to the inevitable recovery and to the intensifying talent shortages that will follow. By focusing now on building their employer brands and enhancing their appeal to talented workers with scarce and vital skills, organizations can position themselves to win lasting competitive advantage in the talent marketplace.

The full report can be found at http://www.manpower.com/researchcenter
(The 2009 Talent Shortage Survey can be found on the same site)